What is Limmud Conference? Well, it's actually hard to describe in a few words and capture just how exciting and brilliant it is (the word 'Conference' after all - doesn't really shout fun) If you've got the time, have a read of this 2010 article for a fuller picture. Limmud is a Jewish educational charity and Limmud Conference is it's flagship event, now in it's 35th year. It's a 5 day retreat/ festival with sessions from morning 'til night dedicated to Jewish learning. Remarkably, the Conference is organised and run almost exclusively by extremely dedicated volunteers and attended by Jews - both British and international, of all ages and from across the religious spectrum. This is its biggest ever year with approximately 2700 people!
Back in the summer I produced the art work for the postcards printed for the launch of applications. The Conference moved to an new venue this year - a series of hotels centred around Pendigo lake in Birmingham, so some of the volunteers conceived the idea of creating a mascot for marketing/ printed literature materials for a fresh look - the Limmudness monster...that lives in Pendigo lake.
The Limmudness monster (clue - the name's in the monster...can you see?!) drawn in dip pen and ink, was inspired by the inky spattered style of one of my favourite illustrators, Victor Ambrus. Other details were gradually added to turn him into a fully fledged Limmud Conference participant sitting content in the lake with his watery friends and kitted out with many of the items you can expect to receive when you arrive - a lanyard + name badge, a branded canvas Limmud bag, the Programme handbook and branded flask.
Here's the final artwork:
And postcard:
I'm not sure you'll spot him here....
....But he did surface at registration
He pops up here and there in the programme handbook.....
...and you'll find him all over the dining room!
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